TrustMark names Guy Thompson new CEO

TrustMark, the government-backed quality scheme for home improvements, announced Guy Thompson as its new CEO. The appointment was confirmed on 21 October 2026 by the organisation’s chair, Chris Pond, who highlighted the timing amid new challenges in the industry Read more.

Thompson will take over officially on 2 November 2026, working alongside the outgoing CEO Simon Ayers MBE to ensure a smooth handover. Ayers is retiring after leading TrustMark through previous phases of development.

With a background spanning private, public, and voluntary sectors, Thompson brings experience in policy development, market governance, and assurance systems. TrustMark expects his leadership to help reduce consumer risks within home improvements, an area important to roofers dealing with building regulations and client trust.

Why does a new TrustMark CEO matter to roofing businesses?

TrustMark plays a key role in setting and monitoring quality standards that many homeowners look for when choosing tradespeople, including roofers. The new CEO’s focus on modernising assurance and protecting consumers means roofing firms with TrustMark approval may find it easier to win trusted, higher-value jobs.

The sector faces fresh demands on standards and consumer protection, making TrustMark membership more valuable for your reputation.

What should roofers do now?

First, check your TrustMark membership status and keep your compliance paperwork up-to-date to stay in line with possible scheme updates. TrustMark recently started a public consultation on scheme changes that may affect how roofers demonstrate quality.

Also, consider boosting marketing with clear messages about your TrustMark status and commitment to quality. Roofers often win more jobs by showing they meet recognised standards in marketing channels like Google Business Profile or Facebook ads for trades.

Explore our marketing services for roofers and find out how to track leads properly here.

What it means for your roofing business

Guy Thompson’s appointment signals possible changes in consumer protection and scheme standards. Staying ahead with your TrustMark standing can help you win more roofing jobs and boost client confidence. Keep an eye on scheme updates and use your TrustMark status clearly in your marketing to attract customers who value quality and trust.